Cameroonian Joseph Ndi Lotin appointed to the Ascoma Group’s personal insurance division

The Ascoma Group, a prominent player in the insurance sector, has recently made a significant addition to its team by appointing Joseph Ndi Lotin as the Commercial Director of its personal insurance division. This strategic move is part of Ascoma’s ongoing efforts to strengthen its leadership and expand its services in the personal insurance market.

Joseph Ndi Lotin, a seasoned professional with a rich background in the insurance industry, brings over 15 years of experience to the table. His expertise spans across various roles within the sector, having worked with notable insurance companies such as Saham Assurance (now Sanlam) and AXA Partners. Lotin’s educational journey is equally impressive, with degrees from the University of Buea in Cameroon, Cheikh Anta Diop University in Dakar, Mohammed Premier University in Oujda, Morocco, and the prestigious Ecole Supérieure d’Assurance in Paris.

Lotin’s appointment is a testament to his exceptional track record and his ability to foster B2B2C partnerships that create value and positively impact financial inclusion and living standards in Africa. His strategic interest in gender-oriented insurance, particularly health insurance for women, aligns with Ascoma’s vision of catering to the diverse needs of its clientele.

With Ascoma Group now fully owned by Chedid Capital since April 23, 2024, the company is poised for growth in a market driven by dynamic demographic trends, especially in the health insurance sector. The group managed over 300 million euros in premiums in 2023, reflecting its strong position in the industry.

Joseph Ndi Lotin’s role will be crucial in navigating the challenges and opportunities that lie ahead for Ascoma. His leadership and innovative approach to commercial strategy are expected to contribute significantly to the company’s success and its commitment to providing comprehensive coverage against the vicissitudes of life.

As the insurance landscape continues to evolve, professionals like Lotin are at the forefront of shaping the future of personal insurance. His appointment marks a new chapter for Ascoma Group, one that promises resilience, adaptability, and a customer-centric approach to personal insurance solutions.

Throughout his professional career, the newly promoted has worked for several insurance companies including Saham Assurance (now Sanlam) and AXA Partners.

As part of the policy to reorganize its personal insurance division, the Ascoma Group has announced the appointment of Cameroonian Joseph Ndi Lotin to the position of Commercial Director of this branch, which covers individuals against hazards encountered throughout their lives. During his professional career, the newly promoted has worked for several insurance companies including Saham Assurance (now Sanlam) and AXA Partners, where he held the position of Partner Relationship Manager in charge of Africa.

Joseph Ndi graduated from the University of Buea (South Cameroon), where he obtained in 2004, a Bachelor’s degree in Bilingual Literature (French and English). In 2008, he obtained another bachelor’s degree in Documentary Information Science. Two years later, he obtained his Master’s degree in the same specialty. He then flew to Morocco where he obtained a Master’s degree in Communication and Marketing at the Mohammed Premier University of Oujda, with a specialization in Sales Team Management. He completed his studies in Paris, obtaining a Master’s degree from the Ecole Supérieure d’Assurance.

With 15 years of experience in the insurance and reinsurance industry across Africa, he is interested in “building B2B2C partnerships in the field of health insurance and reinsurance to create value and positively impact people’s lives in terms of financial inclusion and matching the standard of living in Africa”, he said in terms of his strategic focus, which is gender-oriented (women’s health insurance).

With more than €300 million (approximately FCFA 196.7 billion) in premiums managed in 2023, the Ascoma Group operates in markets driven by demographic dynamics in the insurance sector, particularly health insurance. Since 23 April 2024, the holding company has been 100% owned by Chedid Capital, a financial holding company incorporated as an insurance and reinsurance investment group with operations in Europe, the Middle East, Africa, and South Asia. Headquartered in Monaco, the Ascoma network comprises 23 subsidiaries in 21 African countries. The group is subdivided into 5 regional hubs in Africa: West Africa zone (Côte d’Ivoire, Burkina Faso, Niger); Africa Gulf of Guinea (Ghana, Benin, Togo); West Sahelian Africa and Guinea (Senegal, Guinea Conakry, Mali, Mauritania); West Central Africa (Cameroon, Burundi, CAR, Chad, Equatorial Guinea, Rwanda); Central East Africa zone (Gabon, Congo, DRC, Madagascar). Their international activities are supported by a central office in Paris.